"In the next week, the nation’s largest retailer is launching a health insurance buying service in 2,700 of its stores. The initiative is being called 'Healthcare Begins Here.' They’re actually contracting with a third party called DirectHealth.com to help you do the shopping.
Of course, Walmart is not itself getting into the health insurance business, nor are they earning any commissions. They're just doing this to get bodies in their stores and to fill a gap in the marketplace because many people are confused about the new health care options. "