Frugal! Is it the New Big Thing?

It seems frugal is now hitting the big times and more and more people are jumping on the band wagon. Here are a some recent articles in the big name magazines. Check them out.

Business Week Oct 9th 2009

The cover of the Magazine is "The New Age of Frugality." Also has an interesting video on a family and how frugality made a big difference in their life.

Fortune Magazine April 20th 2009
Has an artilce titled "Thrifty is the new Frugal". Investment strategist Edward Kerschner talks about how consumers are switching from 'conspicuous' to 'conscious' consumption, according to

The New York Times March 9 2009
The New Frugality: No Passing Fad